Communications

Developing critical success factors and differentiators are crucial to the positioning of a product and associated core messaging. Springer Healthcare evaluate your product in the context of the indication, prescribing audience, competitors, and patients to provide recommendations for an effective communication plan.

We work with established creative partners to fully understand the brief and client needs, from initial concepts through to final designs. The development of a product lexicon helps reinforce message delivery through consistent use of product terms and phrases.

We have a wealth of experience in developing, maintaining, and revising publication plans for products at all stages of the development life cycle. We also understand, and strictly adhere to, the key internal and external processes and regulations concerned with manuscript preparation.

We understand that while clients are time poor they also need to keep up to date with the latest research and advancements in their field. With this in mind Springer Healthcare can identify the most important published articles and create concise effective summaries in a format which best suits your audience.

Springer Healthcare use a proven methodology to identify established experts and rising stars within a given therapy area. Once identified, these experts can work with clients to inform their strategy and deliver their communication initiatives.

Building on expert identification through engaged physicians who are current users of your product. These physicians can be used in an advisory panel to inform strategy and tactics throughout the plan. Identified physicians should be involved in the tactics delivered from the plan, which will strengthen their association and motivate them to become product advocates. They can also help to develop second-tier physicians.

Springer Healthcare can manage all aspects of advisory board management from expert engagement and logistical considerations, through content development and management, to facilitating the advisory board and developing outputs for internal or external publication.

Springer Healthcare create engaging rep tools which support and stimulate meaningful discussions with your prescribing audience. Accuracy and scientific integrity is reflected to ensure messaging is delivered in a way which is credible and resonates with HCPs.

We are experienced in producing all types of slide kits from simple PowerPoint presentations for internal and external use, through to the development and maintenance of up-to-date comprehensive slide banks for the creation of bespoke presentations.

Working with scientific animators, artists and designers our editorial teams create accurate and engaging representations of your product’s MoA. Animations, flow diagrams, and/or illustrations can be used to effectively disseminate product information by sales teams, product websites, booths at conferences, or via digital online and mobile platforms.

Springer Healthcare can manage all aspects of satellite symposia including expert engagement and management, logistical considerations, content development, AV management, and on-site attendance at the symposium.

Health Economics and Outcomes Research (HEOR) evidence quantifies and demonstrates product value and clinical results, providing stakeholders with insight into resource allocation, market access, and competitive potential. Our in-house health economists advise clients and deliver initiatives such as strategic consultancy, core value dossiers, publication support, and engagement tools.

Our in-house digital expertise and experience enables Springer Healthcare to deliver high-science content through optimal digital technologies.