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Interactive case studies
Audiences consume and retain information better when they are engaged and have to recall the facts that they have just learned. Interactive case studies consist of clinical cases that incorporate key learning points for HCPs and include tests on the knowledge learned, such as multiple choice questions. Evidence- and practice-based answers for why their choice was right or wrong are provided.
Slide decks
For in-depth, self-directed learning or for information that needs to be conveyed quickly and easily slide decks are a valuable tool. Larger slide decks can be used to provide foundational knowledge for HCPs who are new to an area or topic, while shorter slide decks can be used to keep up-to-date. Slide decks can be turned around quickly so are excellent choices to cover new publications or provide conference coverage where time is of the essence.
Web portals
Web portals provide a single place that can host a variety of interactive features and multi-media content on a particular topic. These sites can help to build communities of HCPs and gain feedback through defined touchpoints.
Webcasts
Peer-to-peer discussion of new data and guidelines is a valuable source of information for HCPs. Webcasts are an excellent way of producing focused discussion on key topics relevant to your audience. Webcasts can be viewed as a whole or can be split into smaller sections to ensure audience engagement and retention.
Video interviews
HCPs like to hear key data from the people involved in the trials or put into context by people that they know and trust. Video interviews performed at conferences can be a fast way to get the latest data to your audiences, while a combination of videos with other multimedia formats can provide a rounded experience for audiences.
Podcasts
Podcasts provide an easy digestible format for the latest clinical news or for deeper discussions on important topics. They are readily accessible and can provide a valued accompaniment to more visual media.
Conference video interviews
HCPs like to hear key data from the people involved in the trials or put into context by people that they know and trust. Video interviews performed at conferences can be a fast way to get the latest data to your audiences, while a combination of videos with other multimedia formats can provide a rounded experience for audiences.
Roadshows
When unmet needs within a given therapy area are common within different countries, roadshows are a cost-effective way to consistently address these needs. The learning objectives and programme Chair for each of the roadshows are the same, but are interpreted by the local Faculty putting the evidence into the local context.
Infographics
Infographics are a great way to convey key data and information in a highly visual manner using minimal text. They can make it easier to understand complex ideas and should have a broad appeal across a number of different audience types
Interactive scientific summary
Live events are a key way for HCPs to learn and maintain their knowledge within their field. However, not all HCPs can attend meetings. The Interactive scientific summary was developed to provide this audience with the key points and takeaways from such meetings, while taking advantage of the electronic format to provide glossaries of terms, links to key references and resources, embedded video clips from the meeting, and other interactive elements.
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